Our Story
How it started
It started with frustration — the best businesses usually do. I was away from Tanzania when I wanted to do something simple: send a gift to my family in Dar es Salaam. Not anything complicated. Just something to let them know I was thinking of them. What followed was a lesson in how difficult that simple thing actually was. Who do I call? How do I pay? Will it actually arrive? Is it going to look anything like what I ordered? After going through that one too many times, I thought — there has to be a better way to do this. That was Giiftee. Not a grand plan, just a real problem I wanted to solve. And slowly, with a lot of learning along the way, it became something I am genuinely proud of — an online gifting platform built specifically for Dar es Salaam, for the friends, family and people who call this city home. There is something deeply satisfying about building something here, for here. For the aunty celebrating her birthday in Mikocheni. For the colleague whose baby just arrived in Upanga. For the friend in London who wants to surprise someone back home but doesn't know how. Every order we get reminds me that this thing is actually working — and that keeps me going more than anything else.